Proven Public Transit Marketing Strategies with Evan Henderson, Sr. Account Manager at Garth Solutions
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How do you market public transit in a world where everyone defaults to driving? Our guest, Evan Henderson, has the answers.
In this episode, we sit down with Evan to discuss battle-tested strategies from his time at Palm Tran, where he worked as Marketing Manager and later Senior Public Relations Manager, and his current role as Sr. Account Manager at Garth Solutions. From launching viral campaigns that reach millions to converting skeptical elected officials into transit champions, Evan reveals the unique challenges of marketing public transportation—and exactly how to overcome them.
You'll discover the inside story of Palm Tran's "Let's Get on the Bus Challenge" campaign that helped push ridership past pre-COVID levels, why consistency beats perfection in community outreach, and how to turn everyday riders into your most powerful advocates. Whether you're a one-person marketing team or leading a larger effort, this episode delivers actionable strategies for building trust, changing perceptions, and getting butts in bus seats.
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