How Modern Fare Technology Improves the Rider Experience with Masabi's Jeff Nullmeyer, Sr. Business Development Manager
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In this episode recorded live from Transport Ticketing North America 2025, hosts Levi McCollum and Christian Londono talk with Jeff Nullmeyer, Senior Business Development Manager at Masabi, about how modern fare technology is improving transit for both riders and agencies.
Jeff explains Masabi's platform approach to fare collection, giving riders multiple payment options—mobile ticketing, contactless cards, or traditional smart cards—without forcing them into a single method. He discusses fare capping, which helps unbanked riders earn passes as they travel, ensuring equitable access to discounts.
Learn about real implementations at Los Angeles World Airports, Madison, and cash-free systems in Dayton. Jeff covers why flexibility and open architecture matter, how SaaS solutions keep agencies current without costly hardware upgrades, and common RFP mistakes that limit options.
The conversation also touches on reducing cash handling burdens, eliminating mechanical failures from outdated systems, and emerging technology trends.
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